Lillian’s Petite Market & Eatery

PROJECT TYPE: BRANDING, PRINT DESIGN

Nestled in the heart of Charleston's Westside neighborhood, Lillian's Petite Market & Eatery is a vibrant, community-focused destination. Housed in the former Harold's Cabin, a historic Charleston establishment that once served as part Jewish deli, part grocery, Lillian's pays homage to its namesake, Harold's wife, Lillian.

The visual identity takes cues from the vintage sans-serif signage that graced Harold's Cabin during its grocery days. The logo, crafted in a custom hand-drawn font, feels nostalgic while still capturing a fresh, understated aesthetic. Complemented by a vintage-inspired color palette and folk-style illustrations, Lillian’s blends a sense of familiarity with modernity, creating a welcoming and timeless charm.

lillian's petite market & eatery charleston
lillian's petite market & eatery charleston
lillian's petite market & eatery charleston
A white box with a blue illustration and text reading 'Lillian's Petie Market & Eatery,' along with an illustration of a house and the year 2024, is partially open revealing pink-tipped matches inside. Nearby, there is a matchstick with a pink tip and a white piece of paper with an address printed on it.
lillian's petite market & eatery charleston
lillian's petite market & eatery charleston
lillian's petite market & eatery brand
lillian's petite market & eatery charleston
lillian's petite market & eatery menu
lillian's petite market & eatery menu