Brand Identity & Website Design
Designing beautiful, well-ordered brand experiences that draw your dream customer into your orbit.
(It’s basically Newton’s law of gravity.)
Reason being? A mindfully planned, beautifully executed brand identity &/or website strategically signals your value, professionalism, and relevance to the type of clients you’re hoping to reach. So by leveraging the power of quality design, we help brands – and their founders – step into their potential.
But for many business owners, actually articulating how they want their brand to look is not as straightforward as it sounds. If that’s you, you’re in good company. Whether you have lots of conflicting design ideas or your branding has been haphazardly cobbled together over the years, we delight in providing you with a streamlined path forward towards the brand identity or website you’ve been dreaming of.
From super-smooth workflows to methodically designed deliverables, we thrive on creating order from the chaos of business ownership. And it’d be a joy to help you do so too.
A captivating visual identity helps connect brand & buyer, which is the moment the stars align for your business.
Our Capabilities
Brand Strategy / Brand Identity / Illustration / Animation / Art Direction / Print Design / Packaging Design / Digital Assets / Website Design / Copywriting
Signature Design Offerings
01
Brand Strategy + Identity
Well-crafted branding extends far beyond the aesthetics of a good-looking logo. After all, your brand identity is what makes first impressions on your behalf, visually conveying to your target audience the value you can bring to their lives before you can even explain it all yourself. And even though first impressions are brief – like a quick glance or a short interaction – social psychology tells us that they tend to stick. In other words? You’ve got one chance to make sparks fly, and branding is the critical creative kindling.
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The scope brand identity design project will depend on your specific needs. But in general, capabilities include: brand strategy and visual direction, primary logo and secondary logos, brand marks, color palette, typography selection, pattern or texture, print collateral item, brand standards guide.
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Investment for brand identity projects varies by scope, but most clients invest around $3k–10k. After our initial discovery call, I’ll send over a customized proposal and estimated project total based on your business’s needs and any other add-on services you’re interested in.
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~4–6 weeks
02
Web Design & Development
Like branding, your website welcomes your potential customer into your universe – and makes quick work of showing them that they’ve come to exactly the right place. Pulling this off, though, requires a lot more than standard website templates can provide. Compelling web design is a creative collision of different forces: user interface and user experience (AKA, UI and UX), visual design, custom coding, SEO best practices, and a million things more.
Taken together, each of these elements ensure your target customer can intuitively find their way around your site, see your professionalism and expertise on full display, and get a clear sense of exactly how you can help them. Most importantly, your website should make your audience feel genuinely jazzed to stay a while, make a purchase, &/or submit an inquiry. Because that’s kind of what business is about.
*Psst… I work with Squarespace, Shopify, and Showit, but have no problem working with Wordpress with a developer.
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The scope of you website project will depend on your specific needs. In general, capabilities include: strategy & user experience, custom design, full development, app integrations, basic SEO, website training
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Investment for brand identity projects varies by scope, but most clients invest around $3k–10k. After our initial discovery call, I’ll send over a customized proposal and estimated project total based on your business’s needs and any other add-on services you’re interested in.
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~4–6 weeks
03
Branded in a Week
When you need to look put-together yesterday, waiting months for a full brand build isn’t always realistic. But showing up with a half-formed identity can cost you clarity, confidence, and the kind of credibility your business deserves from day one.
Branded in a Week is built for the founders in motion, the ones launching, pivoting, or scaling fast who can’t afford to stall. In just seven days, we shape the core elements of your brand identity with the same thoughtfulness, intention, and strategic grounding as the full branding process but distilled into a focused, high-impact sprint. It’s an accelerated process but built to give you the essentials you need to step into the market confidently, clearly, and on brand.
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Brand discovery session
primary logo
brand mark
color palette
typography selection
brand style sheet (1 page)
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$1,500
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5 business days
Take your brand exploration even deeper with Astro Branding + Consulting
Patterning your brand’s visual identity against the backdrop of your true being with brand design x astrology
How It Works
The Design Workflow
The Inquiry
STEP 01
To get started, fill out the inquiry form to loop me in about who you are, what you do, and how we can help you. Once your inquiry lands in my inbox, I’ll review it and then reach back out to set up a quick call. If we’re a mutual fit, I’ll then get you set up with everything you need, including a contract, a workbook to fill out with more backstory about your biz, and access to the step-by-step project breakdown and estimated timeline.
The Strategy
STEP 02
The Alongside approach to brand design is grounded in thoughtful conversation, which gives the design process intention and direction. In the early stages of the project, we’ll talk through what you’d love your branding to look like (of course!), but we’ll also discuss your line of work more deeply. Think: how your business came to be, the central mission that lights you up, who you serve, your guiding principles, how your business is going and growing in your daydreams about the future, and so on.
With a more thorough understanding of everything your biz brings to the table – and who you want pulling up a chair – we’ll then put together a brand strategy deck that clarifies what we’ve discussed so far and proposes a visual direction. Via a Loom screen recording, I’ll walk you through every aspect of the deck, including: audience, customer persona, competitors, high-level messaging, brand values, keywords, moodboard, visual direction, color palette, and type direction.
The Design
STEP 03
If you have questions about the deck or want to chat through anything further, you’ll then have the opportunity to book an optional review call. From there, my heads-down design work begins. Using all of the takeaways from the brand strategy document, we’ll spend the next two weeks or so dreaming up and building out a beautiful, aligned brand identity or website (or both!) that checks all of your boxes. A planner by nature, I use an online project management tool to keep track of my progress, so you’ll always be in the loop about what I’m working on and when you can expect an update to hit your inbox.
The Result
STEP 04
And now the best part: reviewing your completed brand identity &/or website. Using another Loom screencast video, I’ll guide you through all the details and decisions that went into crafting your design and invite you to provide feedback. After everything is polished to a shine, I’ll hand over all of your final design files and answer any questions you might have about which files to use where. And then? The curtain lifts on your brand’s beautiful new beginning, and your target audience will have stars in their eyes.
FLIP THROUGH THE PORTFOLIO
[ because sometimes seeing really is believing ]
You Heard It Here First
“In the first week of our new brand and revamped Shopify site, online sales increased by 300%. In the last three months, our sales have increased by 26%. It was the best decision working with Eliza!”
CAROLINE, RHODES BOUTIQUE