Located in Charleston, South Carolina, Rhodes Boutique and its sister store, Rhodes Home & Gift, offer a curated selection of upscale clothing and home goods. Their previous visual identity and website no longer reflected the quality of their products or resonated with their target customer, and a cumbersome web experience was actively limiting conversions.

Following a refreshed brand identity and a redesigned Shopify website, Rhodes saw a 300% increase in online sales in the first week and a 35% lift in overall online revenue over the following three months.