Formerly known as Stars Rooftop Bar, The Satellite Bar is a reimagined rooftop experience in Charleston, South Carolina. The restaurant group came to us because they wanted to distinguish the bar from Stars Restaurant by using a new name and visual identity.

We approached the design with a mid-century modern Palm Beach concept. We arrived at a visual system that captures this essence with retro typography, classic stripes, a cool beach color palette, and playful and timeless illustrations.